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Privacy Policy

Effective September 1, 2026 · Last updated September 4, 2026

This Privacy Policy explains how Leona for Pet Care (ليونا لرعاية الحيوانات الأليفة), CR 23377398, a joint stock company ("Leona," "we," "us," or "our") collects, uses, stores, shares, and protects personal data when you use the Leona Pet Plan mobile application (the "App"). This Policy is incorporated into our Terms of Use by reference.

By using the App, you consent to the data practices described here. If you do not agree, please do not use the App.

1. Who We Are

Leona is a pet-care technology platform operated by Leona Pet Plan JSC, operating in Egypt. We act as the data controller for the personal data described below.

2. What Data We Collect

2.1 Account and Identity Data

  • Name, phone number, email address
  • Login credentials and account activity

2.2 Pet Data

  • Pet name, species, breed, age, photos
  • Pet identification data (such as nose print and facial recognition) used to uniquely verify your pet's identity and generate the Digital Pet ID
  • Pet health records, vaccination history, prior conditions, and veterinary visit history entered by you or by partner clinics

2.3 Payment Data

  • Care Card subscription and service-fee payment records, transaction history, and billing details
  • Note: full card/payment credentials are processed and stored by Paymob, our third-party payment processor, not by Leona directly

2.4 Dog License Service Data

  • Owner identity information and any documents required by the relevant government licensing authority, collected only if you request this service

2.5 Technical and Usage Data

  • Device information, IP address, app usage logs, crash reports, and approximate location (where you enable location services to find nearby partner providers)

2.6 Communications

  • Records of your interactions with customer support, including chat, email, or phone correspondence

3. How We Use Your Data

We use your data to:

  • Create and manage your account and your pet's profile
  • Verify pet identity via pet identification data for registration and anti-fraud purposes
  • Generate and maintain the Digital Pet ID and Electronic Health Record (EHR)
  • Process Care Card subscriptions and dog license service fees
  • Submit dog license applications you request to the relevant government authority
  • Connect you with partner veterinary clinics, pet shops, and service providers, and facilitate appointment booking
  • Send service notifications (subscription status, renewal reminders, appointment confirmations, license application status)
  • Send marketing communications, where you have opted in, about new products, partner offers, or wellness content (you can opt out at any time)
  • Improve the App through aggregated, de-identified usage analysis
  • Comply with applicable Egyptian law
  • Detect, investigate, and prevent fraud, including duplicate pet registrations

4. How We Share Your Data

We share data only as necessary to provide the services you request, including with:

  • Pet identification data: certain processing may be carried out on our behalf, subject to contractual data protection obligations. Leona remains the data controller and retains storage of this data.
  • Partner veterinary clinics, pet shops, and service providers: to enable appointment booking and share relevant pet health history (with your authorization).
  • The relevant government licensing authority: only when you request the dog license facilitation service, limited to the information that authority requires.
  • Paymob: to process subscription and service-fee payments securely.
  • Regulators: where required by applicable Egyptian law.
  • Professional advisors and auditors: including legal counsel and auditors, under confidentiality obligations.
  • Successors in a corporate transaction: if Leona is involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction, subject to equivalent privacy protections.

We do not sell your personal data to third parties for their independent marketing purposes.

5. Pet Identification Data — Special Handling

5.1 Pet identification data (such as nose print and facial recognition) is sensitive identification data. We collect it only with your active consent at the point of pet registration.

5.2 Pet identification data is used exclusively for pet identity verification and fraud prevention. It is not used to identify or profile you, the owner, beyond linking you to your registered pet(s).

5.3 Pet identification data is stored on Leona's own systems. Certain processing may be carried out on our behalf under contractual data protection obligations. Any party involved in such processing does not independently store your data.

5.4 You may withdraw consent for pet identification data by deleting your pet's profile, subject to retention requirements described in Section 7.

6. Legal Basis for Processing (Law 151/2020)

We process your personal data under one or more of the following legal bases recognized by Egypt's Personal Data Protection Law (Law 151/2020):

  • Your explicit consent (e.g., for pet identification data and marketing communications)
  • Performance of a contract with you (e.g., providing Care Card, Digital Pet ID, or dog license facilitation services)
  • Compliance with a legal or regulatory obligation
  • Our legitimate interests, balanced against your rights (e.g., fraud prevention, service improvement)

7. Data Retention

We retain personal data for as long as your account is active, and for 5 years afterward to comply with legal, accounting, and dispute-resolution obligations. Pet identification data is deleted within 30 days of account/pet profile deletion, except were retained as evidence in an open dispute.

8. Data Security

We store and process your data — including sensitive pet health records and pet identification data — in accordance with the requirements of Egypt's Personal Data Protection Law (Law 151/2020). We apply reasonable technical and organizational measures, including encryption of sensitive data in transit and at rest, access controls, and regular security review of our systems. No system is perfectly secure, and we cannot guarantee absolute security, but we will notify you and relevant authorities of any data breach as required by law.

9. Your Rights

Subject to Law 151/2020 and applicable exceptions, you have the right to:

  • Access the personal data we hold about you and your pet
  • Request correction of inaccurate data
  • Request deletion of your data, subject to our legal/regulatory retention obligations
  • Withdraw consent for optional processing (e.g., marketing, pet identification data enrollment) at any time
  • Object to certain processing based on legitimate interests
  • Lodge a complaint with the competent Egyptian data protection authority

To exercise these rights, contact us at info@leonapetplan.com. We will respond within the timeframe required by applicable law.

10. Children's Data

The App is not directed at individuals under 18. We do not knowingly collect personal data from minors. If we learn that a minor's data has been submitted without appropriate parental/guardian involvement, we will take steps to delete it.

11. Cookies and Tracking

The App may use device identifiers and similar technologies to remember your preferences, keep you logged in, and understand usage patterns. You can manage some of these through your device settings.

12. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated through the App or by email before taking effect. The "Last Updated" date above reflects the most recent revision.

13. Contact Us

For privacy questions, data access requests, or complaints: